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For one of our clients we are looking for a Social Media Expert with experience in the retail industry.

Job description

As the Social Media Expert you are responsible for creation, scheduling and management of content for social media. You are responsible for planning, implementing and monitoring the company's social media strategy in order to increase brand awareness, improve marketing efforts and increase sales by conducting data analysis into the success of campaigns.

Responsibilities include but, are not limited to the following:

  • Creating a content strategy and planning;
  • Doing a target group analysis;
  • Strategically deploying social media advertisements;
  • Producing and publishing content;
  • Provides digital campaign suggestions and assists in providing written communications for marketing campaigns;
  • Design of marketing material for online and print campaigns;
  • First point of contact for third parties concerning everything that has to do with social media marketing.

Job requirements

Education & Experience

  • Relevant Bachelor’s Degree like Communications, Marketing, Business, New Media or Public Relations.
  • Experience with Data and Statistical analysis, UX/UI Design and Social Media Marketing.
  • Experience in marketing/communications/content/social media development roles with main focus of digital marketing.
  • Both B2C and B2B experience.

Knowledge & Skills

  • Good knowledge of spoken and written Papiamentu, English and Dutch languages, Spanish is optional.
  • Good understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
  • Excellent interpersonal and communication skills.
  • Creativity and writing ability.
  • Detail and customer-oriented.
  • Positive and flexible attitude, show initiative, be proactive, eager to learn and be able to deal with stress and pressure.
  • Strong project management and organizational skills. 
  • Ability to assess and acquire new social media tools.
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